What Consequence Does Google’s Search Algorithm Have On SEO Breakdown?
Have you read Google's application for a patent on their search algorithm?. These news reports have certainly produced a lot of activity along with worry on the entire Web population and Internet marketing. For instance, link spamming was argued rather broadly in the application. The United States Patent Application (#0050071741) has set all-encompassing limitations on aggressive link building which I certainly would like to see that it gets done because of the prevalence of Linking Psychosis.
PART OF MY SEO ANALYSIS OF GOOGLE'S ALGORITHM:
But what I don't agree entirely is the manner in which they assign the worth of web pages by by putting premium on its popularity over time. I don’t believe in the perspective that being more popular should be perceived as having a superior significance but this seems to be what the document states.
ADVERTISING EXHIBITED IN YOUR WEB PAGE HAS EFFECTS ON ONES RANK TOO
One more intriguing entry in the application is the way they will rank a website depending on which varieties of advertisements are found on your site. So, if a well-known advertiser like Amazon placed an ad on your page, then your website will be ranked highly. This is surely a welcome development for websites that get to have high-profile businesses place ads on their pages. But the question is that what if you have certain products or services available on your website, would you run an Amazon advert for the identical services or products in order to obtain higher ranking? Why would anyone promote the competitor's products or services just to rank higher on search engines? Come to think of it, I wonder how Google will choose the online business who will provide the increase in rankings to the websites where their ads are displayed. For me this is simply putting extra worth to being big and popular rather than putting more value on the attribute and importance of a website. The paper also talks about previous information in relation to a website ranking in a particular period of time, highlighting how its popularity all of a sudden increases specially when it comes to website traffic whenever there is a news coverage about the said website and how it consequently affects its rankings.
One more aspect that needs mentioning is determining the value of pages based on user maintained and generated data that looks through your browser’s bookmarks and favorites. Now that makes me question if this algorithm element is within the limits of user privacy. Would you allow Google to look into your computer and see what sites you have bookmarked and saved in your ‘favorites’ folder?
CAN THE AGE OF A DOMAIN AFFECT GOOGLE SEO?
Furthermore, Google will also take note your browser’s cache files as a means of assigning the value of a website. The document also mentions that search engines will monitor cookies to see the shifting attraction (could be upward or downward) of a particular web page. This could also challenge the limits of privacy as well. The application document ,in addition, has an entry on imposing additional penalties on recently built websites by assigning them mediocre rankings for a prolonged period of time. For algorithms that are not seen and for long term purchases of domain names, the application document maintain that “certain signals may be used to distinguish between illegitimate and legitimate domains. For example, domains can be renewed up to a period of 10 years. Valuable (legitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain and, thus, the documents associated therewith." If that's the argument, then it becomes advantageous to simply expand the lifetime of your domain name registrations since it will give improved ratings. If approved, this will create changes in the domain name business given that domain name registrations will become an important element in a determining a website’s ranking. This proposition possibly will result in domain names being be maintained and marketed rather than leaving them to expire at the end of their registration periods. Are we looking at selling of domain names as becoming a lucrative business? We’ll find out over time if that happens.
INDIVIDUALS STARTING OFF TO MASTER SEARCH ENGINE MARKETING NEED TO KEEP THIS IN MIND:
The document also adds that it will be imposing penalties to sites that are associated with ‘illegitimate’ domains. I hope they obtain a method to establish if the links are from competitors that want to destroy a site by purposely linking the competitors' sites to ‘illegitimate’ domains. With all this buzz about links connected to better page rankings, it appears that older content will be at a disadvantage because it is old and as a result it will possibly be on the losing end when it comes to getting new links. But then again if the content is still valuable and applicable then to some extent it could still get links to it. In the case of anchor text, the patent application Unique Words, Bigrams, and Phrases in Anchor Text are huge factors in determining rank. This means that if links accumulate, they would vary as to how website owners link to a document. Some of them would use the document’s URL to embed the link, some others would use “Blog This” link from Google’s blog site Blogger to get the page title among so many other ways to link a document.
HIGHER CLICKTHROUGH RATIOS AFFECT GOOGLE SEO:
One last significant item in the application document is the ‘clickthrough’ data that Google determines from their search engine results that allocate sites higher rankings if they get high ‘clickthrough’ ratios from the Google Search Engine Results Page. The document states that Google has the means check the number of times that a site is selected from the search results page including the amount of time that site visitors spend looking at the document in the link. This is how Google gets some of the data on how a page is ranked. With all the intriguing items mentioned in the patent application paper, I sense it would be a lot more fascinating to pick up the people’s reactions to the content of the document. So get ready to hit the forums and find out what the people have to say.
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